FAQ Section

Headline: Frequently Asked Questions

Question 1: How is your approach different from traditional audience research?

Answer 1: Unlike traditional research that often focuses solely on demographics or basic metrics, our strategic intelligence approach combines multiple data sources to create a comprehensive understanding of audience behavior and preferences. We focus on insights that enhance rather than restrict creative decision-making.

Question 2: How quickly can you deliver strategic guidance?

Answer 2: Our timelines vary by solution, from as little as 5-10 days for Concept Decision Guidance to 30 days for a comprehensive Strategic Show Assessment. We also offer expedited options for time-sensitive projects.

Question 3: Do I need to have a specific show in mind to work with you?

Answer 3: Not at all. We work with clients at every stage of development, from early concept exploration to optimizing established shows. Our strategic solutions are designed to add value wherever you are in your creative journey.

Question 4: How do you gather audience intelligence?

Answer 4: We maintain a curated network of engaged 'Spoken Word Audio' listeners across various demographics and interest areas. For specialized content, we can also assemble custom panels that match your specific target audience.

Question 5: Will your recommendations compromise our creative vision?

Answer 5: Absolutely not. We believe that strategic intelligence should enhance creativity, not replace it. Our 2/3 creative, 1/3 data approach ensures that your creative vision remains at the forefront, with intelligence serving to validate instincts and identify opportunities.