TURNING CREATIVE
INSTINCT INTO
COMMERCIAL SUCCESS
podcasts • audio drama • radio
Audio creators need an edge in a saturated market.
Unlike research companies, who analyse past trends, Sound Insights predicts what’s coming next, immersing your show in the cultural slipstream and giving you a competitive advantage.
Our methods are devised from 25 years of problem-solving at Audible, NPR & the BBC, and enable creatives & producers to act confidently & decisively using applied strategic intelligence.
A BLUEPRINT FOR EVERY STAGE
OF THE JOURNEY.
Our strategic frameworks allow audio creators to confidently answer the three critical questions that make or break a show:
WHY SOUND INSIGHTS?
For over 25 years, Ben Robins has operated at the intersection of creativity and data, helping companies like Audible, BBC and NPR create breakthrough audio content worth millions in revenue.
Our team has unparalleled experience at a global level.
OUR INTELLIGENCE WORKS
Eric Nuzum
Co-Founder, Magnificent Noise
"When launching Audible Originals, Ben was literally my first hire—before I even brought on any audio creatives. That decision speaks volumes about how essential his audience research is to successful content creation. His work doesn't just inform decisions—it fundamentally improves them."
Eloise Elandaloussi
Content Director, Tonies
"Sound Insights is a trusted research and insights partner. Ben & his partners excel at refining business questions and precisely scoping projects to align with our strategic objectives. Their tailored approach and industry-specific insights has quickly made them an invaluable resource."
Chris Avello
General Manager - Hosting, Libsyn
"Working with Ben and Sound Insights gave us something we didn't have before — a clear, evidence-based picture of who our customers actually are and what they need from us.
Ben's ability to translate complex audience data into clear strategic direction is rare. This isn't research that sits in a drawer — it's intelligence that's actively shaping how we think about our platform, our positioning, and our customers."
GET IN TOUCH
Get intelligence that makes a difference.
You can reach us directly through the below details, otherwise, fill out our form and we’ll be in touch.
Email: ben@sound-insights.co
Phone: +44 (0) 7749 140 492