OUR FOUNDER

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For over 25 years, Ben Robins has operated at the intersection of creativity and data, helping the world’s largest companies create breakthrough audio content worth millions in revenue.

Sound Insights’ unique strategic frameworks were developed in that pressure-cooker environment; with budgets and brand reputation on the line, intelligent decision making was vital to ensure content was as entertaining and marketable as possible.

Now Ben & the Sound Insights team bring that same strategic rigour, market knowledge and predictive intelligence to production companies, content commissioners and independent creators who need enterprise-level thinking without the constraints of big business.

This newfound agility allows Sound Insights to predict what happens next and ensure you’re positioned ahead of market trends - giving you a key competitive advantage.

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TRUSTED BY

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The Stanford University logo with red text on a white background.

OUR PARTNERS

  • A woman with braided hair smiling, wearing a light blue shirt. Dr. Ayesha Taylor-Camara. Academic Research Innovation. Media Analytics & Consumer Behaviour.

    Dr. Ayesha Taylor-Camara

    Academic Research Innovation
    Media Analytics & Consumer Behaviour

    Dr. Taylor-Camara brings academic rigor and cutting-edge methodology to solve challenges for audio producers. Her PhD research developed original frameworks to better understand value in broadcasting, while her growing research interest in LLMs for content discovery ensures our frameworks are always at the cutting edge of strategy & intelligence.

  • A smiling middle-aged man with short gray hair and a beard, wearing a gray shirt, looking directly at the camera. Stuart Knapman. Qualitative Strategic Intelligence. Man Overboard | Strategic Insight Specialist

    Stuart Knapman

    Qualitative Strategic Intelligence
    Man Overboard | Strategic Insight Specialist

    Stuart brings award-winning qualitative expertise and deep understanding of people's relationship with media, entertainment and technology to the Sound Insights team.

    The former Head of Pan-BBC research, and founding partner at Essential Research, Stuart integrates strategic intelligence with user-centered innovation to deliver smart, action-oriented growth plans for audio producers & creators.

OUR INTELLIGENCE WORKS

Matt Abrahams
Lecturer, Stanford Graduate School of Business

"Sound Insights provided me with a unique understanding of our audience's passion and excitement for my show that I had not seen before. The strategic recommendations for growth and optimisation were particularly actionable and aligned perfectly with our goals."

Steve Carsey
Director of Speech, Bauer Media

"Ben's innovative approach to content development and testing was instrumental in advancing our spoken word formats. From surveys to focus groups, trends to search & social datasets, he tailored his approach to suit various content types. This comprehensive strategy ensured we had robust data to back our creative decisions."

Sean McManus
President, Dreamscape Media, LLC

"The study's findings became central to our understanding of the children's audiobook market. Ben's ability to deliver actionable insights that align customer needs with business opportunities was invaluable to our strategy."

GET IN TOUCH

Get intelligence that makes a difference.

You can reach us directly through the below details, otherwise, fill out our form and we’ll be in touch.

Email: ben@sound-insights.co
Phone: +44 (0) 7749 140 492

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