The Audio Strategist Who Predicts Hits Before They Happen
Former strategic advisor to Audible, NPR, and BBC World Service. Now I provide enterprise-level strategic intelligence exclusively to independent creators who can't afford to guess wrong on million-dollar creative decisions.
Strategic Intelligence Built Through Enterprise Experience
From Enterprise Strategy to Independent Creator Intelligence
For over 25 years, I've operated at the intersection of creative vision and strategic intelligence, helping major companies identify breakthrough content worth millions. My strategic frameworks were developed in the pressure-cooker environment of enterprise-level decision-making, where getting it wrong meant losing millions and careers.
Now I bring that same strategic rigor and predictive intelligence to independent creators, commissioners, and production companies who need enterprise-level thinking without enterprise bureaucracy. I don't just analyze what happened - I predict what will happen next and position you ahead of market trends.
The difference isn't just experience - it's the strategic frameworks that come from identifying hits before they become obvious to everyone else.
Strategic Credentials That Matter
Audible
Strategic Content Advisor
Identified breakthrough Original content concepts worth millions. Eric Nuzum's first hire before bringing on any creative talent - speaks to the strategic priority of intelligence-driven decisions.
BBC World Service
Global Measurement Consultant
Developed framework to integrate Broadcast with Digital Metrics to identify richest opportunities to expand social offerings across markets & cultures
NPR
Strategic Research Director
Launched first NPR Listener Panel to help build newsroom understanding of audience behaviour beyond audience ratings
Our Strategic Intelligence Formula
2/3 Creative Intuition + 1/3 Strategic Intelligence
= Commercial Success
Great audio isn't just creative - it's strategically creative. I don't replace your creative instincts; I provide the strategic intelligence that transforms creative vision into commercial success.
Strategic intelligence serves commercial outcomes, not academic curiosity.
This is about strategic intelligence that answers the only question that matters:
"What should we build, launch, or scale next to maximize commercial success?"
Our frameworks predict audience behaviour before content exists, identify strategic opportunities competitors miss, and position you ahead of market trends rather than chasing them.
Why Strategic Leaders Choose My Intelligence
Predictive, Not Reactive
While competitors analyse what happened, I predict what will happen using strategic frameworks proven at enterprise level.
Strategic Direction, Not Data
Clear commercial recommendations with ROI analysis. You get intelligence that tells you exactly what to do next.
Speed Creates Advantage
48-hour strategic intelligence delivery versus industry standard 2-week delays. Market timing wins commercial opportunities.
Enterprise Thinking, Independent Speed
Strategic frameworks from major companies without enterprise bureaucracy or timelines.
Strategic Leaders Who Trust Our Intelligence
Ben's contribution to Audible was transformative in how we evaluate casting celebrity talent. He identified and tackled a critical challenge head-on: providing compelling data to support investments in high-profile collaborations.
Lisa Hintelmann
Head of Casting & Talent, Audible
Ben is one of the most people-centred, business-orientated research leaders I have worked with, combining deep subject matter knowledge with a down-to-earth approach to getting the job done. A brilliant partner to any business.
Neil Caldicott
CMO, Blue Light Card
The Strategic Philosophy Behind the Intelligence
The audio industry faces a strategic intelligence gap, not a creativity deficit.
Brilliant creators make expensive bets with incomplete information, while strategic intelligence transforms creative vision into commercial success.
Sound Insights exists to eliminate creative guesswork through strategic intelligence that predicts commercial success.
Operating from London with global strategic intelligence capabilities but serving creators globally, I work with independent creators, commissioners, and production companies who understand that strategic intelligence is the competitive advantage that separates hits from expensive mistakes.
When you work with Sound Insights, you're not just getting strategic intelligence - you're getting 25+ years of enterprise-level frameworks applied to your specific creative and commercial challenges.