DISCOVER THE TRANSFORMATIVE RESULTS

SOUND INSIGHTS HAS DELIVERED

FOR THESE PRODUCERS & CREATORS 

A boy with curly hair laughing with a girl taking a photo with a camera at a table with a pizza, bowls, and utensils, in a room with colorful decorations and framed pictures on the wall with audio drama in the background.

CONCEPT VALIDATION

  • A global children's entertainment brand needed to validate several new storytelling concepts before committing significant resources to development.

    With stakeholders across multiple markets needing to align on which concepts to prioritise, the company sought a data-guided approach to reduce decision-making risk and build internal consensus.

  • Sound Insights designed and implemented a comprehensive concept testing methodology to evaluate audience reception across key target demographics. The research specifically aimed to:

    • Validate creative concepts that had emerged from internal brainstorming

    • Determine optimal age targeting for each concept

    • Provide objective data to support cross-functional decision-making

    • Create consensus among stakeholders from different markets

  • The research findings delivered immediate strategic value, enabling the client to:

    1. Adjust Targeting: Two concepts had their age targets adjusted based on clear audience preference patterns.

    2. Unify Direction: The objective data helped achieve rapid consensus among stakeholders from different markets, creating unified support for the selected concepts.

    3. Simplify Approvals: The research results arrived at a critical internal approval gate, enabling the team to move forward confidently with four validated concepts while strategically pausing others for additional exploration.

    4. Strengthen Culture: The research contributed to growing organizational trust in professional research, supporting a broader shift toward evidence-based decision-making.

    This successful validation process enabled confident resource allocation and faster time-to-market for priority concepts.

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OUR INTELLIGENCE WORKS

Matt Abrahams
Lecturer, Stanford Graduate School of Business

"Sound Insights provided me with a unique understanding of our audience's passion and excitement for my show that I had not seen before. The strategic recommendations for growth and optimisation were particularly actionable and aligned perfectly with our goals."

Steve Carsey
Director of Speech, Bauer Media

"Ben's innovative approach to content development and testing was instrumental in advancing our spoken word formats. From surveys to focus groups, trends to search & social datasets, he tailored his approach to suit various content types. This comprehensive strategy ensured we had robust data to back our creative decisions."

Sean McManus
President, Dreamscape Media, LLC

"The study's findings became central to our understanding of the children's audiobook market. Ben's ability to deliver actionable insights that align customer needs with business opportunities was invaluable to our strategy."

GET IN TOUCH

Get intelligence that makes a difference.

You can reach us directly through the below details, otherwise, fill out our form and we’ll be in touch.

Email: ben@sound-insights.co
Phone: +44 (0) 7749 140 492

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