FROM CONCEPT TO
COMMERCIAL SUCCESS
WE GUIDE AUDIO CREATORS
THROUGH THREE CRITICAL DECISIONS
THAT MAKE OR BREAK A SHOW
SHOULD I INVEST MY TIME AND MONEY IN THIS IDEA?
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How do you know which project to pursue? Which talent to sign and features to explore?
We assess audience appetite to predict which concepts will be commercially successful, allowing you to develop a project with confidence.
Complete Concept Validation:
Detailed Concept Analysis
Multi-Market Validation
Clear, Actionable Recommendations
Ongoing Strategic Support
5-10 Day Turnaround.
HOW DO I LAUNCH WITH MAXIMUM IMPACT?
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Ensure your show has what it needs to cut through the noise.
We assess your show’s market readiness and predict its commercial performance, before providing a clear roadmap to maximise its launch. Gain a competitive advantage with a clear positioning, audience validation and messaging designed for instant impact.
This is available in three tiers:
LAUNCH ESSENTIALS
Optimised core messaging
Launch readiness assessment
Audience appetite assessment
Timeframe: 11-15 Days
LAUNCH ROADMAP
Launch Essentials plus
Multi-platform Positioning Strategy
Performance Predictor
Timeframe: 15-20 Days
PREMIUM LAUNCH PLAN
Launch Essentials plus
Competitive Positioning Analysis
Post-Launch Support
Expedited Delivery
Timeframe: 25-30 Days
WHY HAS GROWTH STALLED?
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Our signature offer:
Featuring our unique Confidence Matrix, this in-depth strategic plan allows you to:
Identify what in your show drives loyalty vs what turns off listeners
Protect winning components, and optimise or cut what isn’t working
Accelerate growth with a strategic roadmap for growth
This is available in three tiers:
EXPRESS ASSESSMENT
Rapid strategic clarity on core issues
Priority improvement recommendations
60-minute strategic alignment session
Timeframe: 11-15 Days
STRATEGIC ASSESSMENT
Comprehensive audience intelligence
Confidence Matrix™ strategic framework
Implementation roadmap with timelines
Timeframe: 15-20 Days
PREMIUM ASSESSMENT
Complete strategic analysis
In-depth growth recommendations
Ongoing strategic support
Timeframe: 25-30 Days
THE CONFIDENCE MATRIX™
Our original methodology delivers a clear, actionable plan in four key areas:
PROTECT
What’s working that must be preserved
EXPERIMENT
What’s untested but has huge potential
OPTIMISE
What's working but can still be improved
ADDRESS
What's not working and needs fixing
From decades of working with the global audio producers, we know projects only meet their potential when they have the combination of creative excellence, intelligent strategic direction and an aligned team. The Confidence Matrix™ is designed to help you produce all three.
Pricing
Every show faces unique challenges, so we have designed a range of product that scale from creative tune-ups to in-depth strategic recommendations. Investment typically ranges from £10K to £20K depending on scope and market coverage.
Schedule a consultation to discuss your specific needs.
With the Confidence Matrix™, you can expect the following results:
15-30%
INCREASED COMPLETION RATE
Protect ● Address
Optimising what works and fixing what doesn’t
20-30%
INCREASED
SUBSCRIBER GROWTH
Optimise ● Experiment
Both paid and free growth through strategic audience alignment and positioning
2-3X
INCREASED
SOCIAL ENGAGEMENT
Protect ● Experiment
By identifying your strengths and activating untapped opportunities
Based on past results from work undertaken at Audible, NPR, and BBC.
GET IN TOUCH
Get intelligence that makes a difference.
You can reach us directly through the below details, otherwise, fill out our form and we’ll be in touch.
Email: ben@sound-insights.co
Phone: +44 (0) 7749 140 492