Strategic Intelligence That Delivers Results
From Strategic Uncertainty to Measurable Transformation
Proven strategic intelligence that transforms audio creators into commercial successes
Our frameworks eliminate creative guesswork and position clients ahead of market trends
Typical Strategic Intelligence Outcomes
Results achieved by audio creators who implement our strategic intelligence frameworks
15-30%
Completion Rate Improvement
Strategic optimization of content elements that drive audience engagement and retention
20-30%
Subscriber Growth Increase
Both paid and free growth through strategic audience alignment and positioning
2-3X
Social Engagement Growth
Sharing and discussion driven by strategic content positioning and audience targeting
100%
Team Strategic Alignment
Complete alignment on what drives growth versus what limits commercial potential
Client Strategic Transformations
CONCEPT VALIDATION
THE CHALLENGE:
A global children's entertainment brand needed to validate several new storytelling concepts before committing significant resources to development.
With stakeholders across multiple markets needing to align on which concepts to prioritise, the company sought a data-guided approach to reduce decision-making risk and build internal consensus.
THE APPROACH
Sound Insights designed and implemented a comprehensive concept testing methodology to evaluate audience reception across key target demographics. The research specifically aimed to:
- Validate creative concepts that had emerged from internal brainstorming
- Determine optimal age targeting for each concept
- Provide objective data to support cross-functional decision-making
- Create alignment among stakeholders from different markets
THE IMPACT
The research findings delivered immediate strategic value, enabling the client to:
1. Make age-targeting pivots based on data: Two concepts had their age targets adjusted based on clear audience preference patterns
2. Build cross-functional alignment: The objective data helped achieve rapid consensus among stakeholders from different markets, creating unified support for the selected concepts.
3. Accelerate decision timelines: The research results arrived at a critical internal approval gate, enabling the team to move forward confidently with four validated concepts while strategically pausing others for additional exploration.
4. Strengthen the company's data-driven culture: The research contributed to growing organizational trust in professional research, supporting a broader shift toward evidence-based decision-making.
This successful validation process enabled confident resource allocation and faster time-to-market for priority concepts.
Strategic Leaders Who Trust Our Intelligence
“Ben's team didn't just deliver data; they created rich, actionable narratives that empowered our marketplace teams to make informed decisions about content commissioning across non-US markets. Ben's work in helping teams identify compelling talent, IP, and brands was both strategic and innovative, giving us a competitive edge in understanding global audio offerings."
Jess Radburn
Head of Audio On-Demand, ABC Australia
"Simply put, the study's findings became central to our understanding of the children's audiobook market. It also pinpointed customer preferences, informing our content strategy and product development. Ben's ability to deliver actionable insights that align customer needs with business opportunities was invaluable to our strategy."
Sean McManus
President, Dreamscape Media LLC
Industry Authority & Strategic Recognition
1
Enterprise Strategic Value
Identified breakthrough content worth millions at Audible, NPR, and BBC World Service using predictive strategic frameworks
3
Strategic Partnership Networks
Collaborating with Sounds Profitable and leading audio intelligence organizations across markets
2
Competitive Intelligence Speed
Industry-first Listen Up! global panel delivers strategic intelligence in 48 hours versus industry standard 2-week delays