We tailor our Solutions to Your Business Challenges
Each Sound Insights solution is designed to address specific challenges audio creators face.
Whether you're developing concepts, preparing for launch, or optimising existing shows, our audience intelligence approach provides clarity and direction without compromising creative vision.
Our proprietary Confidence Matrix™ framework transforms audience insights into actionable guidance: what to protect, what to optimise, what to monitor, and what to ignore.
Below we explain our three core services to help you succeed
Concept Decision Guidance: Unlocking the Potential for the Next ‘Must Listen’
Business Challenge
In today's saturated market, securing significant resources requires evidence of audience appetite. With 400+ new podcasts released daily, only 1-2 will cut through the noise and achieve meaningful success. Our quick-turnaround approach provides you with the data you need to show there is appetite and potential to support your idea.
Strategic Value
Investment risk mitigation through data-driven decision making
Optimise costs by aligning investment with audience interest
Identify emerging audience opportunities
Objective validation while supporting creative instincts
Process (Simplified)
Distill each idea into a concise description
Gather strategic intelligence from target listeners
Measure potential through multiple performance indicators
Provide qualitative insights for deeper understanding
Deliverables
Strategic decision guidance with comprehensive performance metrics
Qualitative audience feedback analysis for each concept
Audience targeting intelligence to inform development
Timeline & Investment
5-10 calendar days
£11K strategic investment for six concepts with 'Spoken Word Audio' listeners
Ideal For
Development executives making content investment decisions
Content strategists planning upcoming slates
Producers seeking validation for innovative formats
Success Story
Faced with numerous pitches for an upcoming premier tier comedy slot, the team needed a quick lift to sift through the merits of a range of ideas in quick time. Using Concept Testing, we narrowed the proposals down to a very manageable three for ‘final review’ that immediately resonated with potential audiences, knowing that these all had high potential for success and rapid execution to production.
Launch Optimisation: Ensuring All Elements Align for Maximum Impact
Business Challenge
Even exceptional content can underperform if the creative execution, marketing messaging, and audience targeting aren't perfectly aligned. Strategic pre-launch intelligence identifies potential disconnects before public release.
Strategic Value
Marketing efficiency through validated messaging
Higher initial performance metrics (downloads, subscriptions)
Reduced risk of messaging/content misalignment
Strategic refinement of episode structure and flow
Process (Simplified)
Test pilot episode(s) with target audience members
Evaluate marketing assets (descriptions, artwork, etc.)
Identify potential barriers to listener retention
Compare target audience perceptions to creative intent
Deliverables
Comprehensive engagement analysis
Marketing message optimization & audience targeting validation
Priority recommendations for performance enhancement
Timeline & Investment
2-3 weeks from initial materials to strategic guidance
£12K-£15K depending on complexity and scope
Custom options available for specific needs
Ideal For
Shows with significant investment at stake
Marketing leaders seeking messaging validation
Producers finalizing episode structure and flow
Success Story
For an upcoming release, everyone across the business had an opinion of what was working and what was not. With all the different signals and indicators, we went to potential listeners to clarify once and for all, which elements needed addressing and which ones were non-factors. Despite numerous concerns internally, none of these registered with listeners which allowed the production team to double down their efforts on addressing the known barriers to listening. The end result was a revamp of the first episode and numerous awards for an outstanding production.
Strategic Show Assessment: Unlock Your Show's Full Potential
Business Challenge
Even exceptional shows face uncertainty about performance and growth potential. Creative teams need validation for their instincts, while business teams require evidence to justify continued investment. This potential misalignment puts both creative excellence and commercial success at risk.
Strategic Value
Alignment between creative and business teams
Clear focus for optimization efforts
Protection of elements driving current success
Identification of high-impact growth opportunities
Process: 30 days to Clarity
Week 1: Creative Foundation & Early Intelligence
In-depth creative strategy session with your team
Audience persona development providing early insights
Weeks 2-3: Strategic Insight Development
Targeted feedback from our curated listener intelligence network
Detailed analysis of creative element engagement
Week 4: Strategic Direction & Alignment
Your custom Confidence Matrix™ delivery
Team alignment session to review results
Deliverables
What to Protect (high impact elements driving success)
What to Optimize (opportunities for growth)
What to Monitor (elements needing more intelligence)
What to Ignore (low impact distractions)
Strategic guidance report and team alignment session
Investment Options
Premium Assessment: £10,000-£12,000, depending on market(s)
Comprehensive audience intelligence with validation
Complete Confidence Matrix™ framework
Full Strategic Show Assessment
In-depth creative and business alignment session
We provide discounted options of our Premium package. Please contact us directly for more details.
Ideal For
Shows not meeting performance expectations
Teams planning next season development
Producers seeking to increase audience retention
Marketing teams looking to expand audience reach