GENRE INTELLIGENCE:
THE FOOTBALL REPORT
THE ENGLISH FOOTBALL PODCAST LANDSCAPE
“SOME WEEKS IT FEELS LIKE
FOOTBALL FANS WANT EVERYTHING
EXCEPT THE MATCH”
The 2026 world cup saw major institutions like FIFA and Netflix fully embrace podcasts for the first time, as they embrace football’s online culture outside the match.
This Genre Intelligence report covers the English football podcast landscape — the key market movements, and where the creative and commercial opportunities are.
REPORT PREVIEW
Mapping the market.
We have identified 5 key genres that operate across two sliding scales. Opportunities immediately begin to reveal themselves.
WHAT TO EXPECT
IN THE FULL GENRE INTELLIGENCE:
FOOTBALL REPORT
1.
The ‘Five Families’ Profiled
A clear breakdown of the five core types of shows, their positioning, editorial approach and audience.
2.
Mapping the Genre
Analysis versus Reaction. Institution vs Talent. Using our analysis, we plot 20+ of the biggest podcasts in the genre to show saturation points and reveal key untapped opportunities.
3.
White-space Analysis
We profile the areas with the most opportunity, assessing what the gap is, what currently fills it poorly and why it's still open.
4.
Podcast Concept Testing
We play commissioner, creating four hypothetical podcasts, led by players, managers, fans and analysts, and test them with four audiences, from the bandwagon fan to the armchair tactician.
5.
Understanding the Cultural Context
We finish with an assessment of how podcast culture and football fan culture are colliding, and the implications for podcasters, commissioners and producers.
Get your blueprint on how to launch into the football market.
GENRE INTELLIGENCE
Curious about insights in another genre?
We’re expanding our research across a wider range of genres. If you’re interested, or have a specific request, contact the Sound Insights team.
GET IN TOUCH
Get intelligence that makes a difference.
You can reach us directly through the below details, otherwise, fill out our form and we’ll be in touch.
Email: ben@sound-insights.co
Phone: +44 (0) 7749 140 492