British audiences are more resistant to
advertising than their US counterparts.
THE DATA SHOWS THERE IS
ONE EXCEPTION: PODCASTING
The story on podcast advertising has changed.
ENTER OUR UK AD STUDY
What we found:
1.
More 18-24 year olds are listening to podcasts than watching broadcast TV
2.
Young adults (18-34s)
remember podcast ads more than TV ads
3.
Podcast ads saw more
follow-up purchases than any other tested format
INTERESTED TO KNOW MORE?
The full dataset includes genre-level cuts, demographic breakdowns, and US-UK comparisons. If you’re working on a commercial strategy, an agency pitch, or a show launch, then this data could give you a vital edge.
PRESS COVERAGE
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ABOUT THE STUDY
In February 2026, Sounds Profitable, in partnership with Sound Insights, conducted the UK Advertising Landscape Study.
Built on a weighted sample of 5,033 UK adults aged 18+, it measured how British audiences actually experience advertising across more than 20 platforms — covering reach, attention, trust, and purchase behaviour.
The methodology was designed by Tom Webster, adapted from the US Advertising Landscape framework and applied to the UK market for the first time. The result is the most comprehensive cross-platform analysis of advertising effectiveness ever conducted in the UK.
The study was presented at The Podcast Show London in May 2026.
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You can reach us directly through the below details, otherwise, fill out our form and we’ll be in touch.
Email: ben@sound-insights.co
Phone: +44 (0) 7749 140 492